Joanna Serrano (she/her) is from Northern California. She is a senior at San Jose State University, graduating with a Bachelor’s degree in Public Relations. She labels herself as a “professional fangirl.” Growing up as a fan, she was inspired to expand her knowledge of the industry and assist in the creation of content and experiences that will impact the lives of fans everywhere. She has served as the Executive Vice President at Jaded Productions since 2021. Aside from Jaded, she is currently the GRAMMY U Representative for the San Francisco Chapter and a Digital Marketing Associate at HeadCount. Her fields of experience and interest include live events, social media/digital marketing, artist management, and fan engagement. Her proudest career moments include working at Harry Styles’ Harryween show, attending SXSW, working at Outside Lands Music Festival, as well as attending the 2022 GRAMMY Awards!